SEPANG, 5 September 2016 – AirAsia BIG Duty Free today announced a collaboration with SimplySiti, a hugely popular beauty brand in Malaysia to offer AirAsia guests with two exclusive AirAsia-SimplySiti co-branded products.
The special edition products, which are the ‘Simply Elegant 2 Way Cake – AirAsia Edition’ and the ‘Simply Elegant Lip Gloss Duo – AirAsia Edition’ will be available on board all AirAsia (flight code AK) and AirAsia X (flight code D7) flights beginning 1 September 2016.
The Korean made products are sold at a promotional price of only RM54 each on board AirAsia and AirAsia X flights from 1 September until 30 September 2016. It will also be available for purchase through the website at bigdutyfree.com. Both of the products are from SimplySiti’s best-sellers range of products and are not available for purchase elsewhere.
The special AirAsia-SimplySiti items were officially launched today by Benyamin Ismail, CEO of AirAsia X Berhad and Sumeet Dhingra, Group Head of AirAsia BIG Duty FreeGroup CEO of AirAsia X, and Group CEO of AirAsia X, along with Dato’ Sri Khalid Mohamad Jiwa, Executive Chairman of SimplySiti Sdn Bhd; Dato’ Siti Nurhaliza, President of SimplySiti Sdn Bhd and Peter Sellick Davies, Group CEO of SimplySiti Sdn Bhd. Also in attendance were Benyamin Ismail, CEO of AirAsia X Berhad and Nik Harris Nik Kamaruddin, Chief Operating Officer of SimplySiti Sdn Bhd.
Datuk Kamarudin Meranun, Executive Chairman of AirAsia Berhad and Group CEO of AirAsia X who couldn’t make it due to other commitment, has quoted earlier, “We are excited to collaborate with SimplySiti to offer two exclusive items which will be available on board our flights which span across over 120 destinations worldwide. Apart from these two items, AirAsia BIG Duty Free is also happy to announce that SimplySiti’s full range of products will also be available online at bigdutyfree.com, making AirAsia BIG Duty Free as the debut platform for all SimplySiti’s latest products from now on.”
Dato’ Siti Nurhaliza, President of SimplySiti Sdn. Bhd. said, “I would like to extend my endless gratitude to Datuk Kamarudin Meranun for his trust and vision on this wonderful collaboration, with his support we are all here together to celebrate this historical moment for both AirAsia and SimplySiti. SimplySiti’s collaboration with AirAsia would make our products now more accessible to both Domestic and International market. This partnership will help facilitate cross-border retail of SimplySiti products across International market and SimplySiti will be able to soar further into untapped markets globally. Come on board and shop SimplySiti for a simply effortless makeup looks.”
AirAsia BIG Duty Free is AirAsia’s travel retail portal which promises the biggest selection of duty free brands and merchandise products, big deals and big surprises for its online shoppers. Not only is AirAsia BIG Duty Free big on savings with tax free shopping, it is also bigger on convenience, as guests can pre-book online anywhere, anytime and have all their pre-book purchases conveniently delivered to their seats on their next flight on AirAsia or AirAsia X. -SNA