Kuala Lumpur, 21 March 2017: As part of its annual Breakfast campaign, MILO® continues to drive the importance of breakfast this year, by educating parents about the daily energy requirements of their children.

L-R; Philomena Tan, Business Executive Officer, MILO® Business Unit, Nestlé Malaysia,Chef Brian Chen& Nurul Iliani Ahmad, Senior Nutritionist, Nestlé (Malaysia) Berhad

Parents have mismatched expectations of their children’s daily energy needs, as they do not have a clear not realizing understanding of the amount of energy required to sustain through the various activities at home and school. While providing a balanced breakfast to children gives them the energy to take on their day, it is also essential to ensure that the food is healthy and matches up to the energy requirements of a growing child.

Philomena Tan, Business Executive Officer, MILO® Business Unit, Nestlé Malaysia addressing the crowd about the mismatched expectations parents have of their school-going children’s energy needs

“As a champion for breakfast, MILO® has been driving the importance of breakfast as an essential source of energy to start the day right. Every year we look at innovative ways to reach out to our consumers to drive the importance of this meal. Without a proper breakfast, children tend to feel lethargic during the course of the day as their energy needs are not sufficiently met. Thus, it is important to pair this meals with MILO®, which helps to trigger release of energy from food efficiently,” said Philomena Tan, Business Executive Officer, MILO®, Malaysia.

An internal review conducted by MILO® has revealed that a child expends up to 1,500 kcal on an average school day, which is as much energy needed for high intensity activities such as   climbing a mountain, swimming 50 laps in a pool, or even running a half marathon. This was measured by estimating the amount of energy a child spends on a variety of activities such as going through school, tuition, sport activity through the day, from the moment they wake up till they get to bed

“Children can get more out of their day when they consume a nutritious breakfast with MILO®, which gives them the energy to perform efficiently throughout their day – mentally and physically. MILO® contains calcium, Activ-Go™, a unique combination of PROTOMALT® and essential micronutrients – vitamins and minerals that help with a child’s overall growth and development,” added Nurul Iliani Ahmad, Senior Nutritionist, Nestlé (Malaysia) Berhad.

As part of its efforts to reach out to more Malaysians and drive the breakfast movement across the country, MILO® is hosting the annual MILO® Malaysia Breakfast Day across the country where Malaysians can participate in the MILO® Breakfast Run, enjoy a morning of exciting activities and games, as well as have a complimentary breakfast with their families.

The MILO® Malaysia Breakfast Day events are currently underway, having recently kicked off with its first event in Penang on 19 March 2017. The MILO® Malaysia Breakfast Day will be visiting the following cities in the coming weeks:

Locations Venue Dates
Kota Kinabalu Padang Rugby in Tanjung Aru 26 March 2017
Kuching Pustaka Negeri Sarawak 2 April 2017
Johor Padang Perbadanan in Pasir Gudang 8 April 2017
Kuantan Padang MPK1 16 April 2017
Kota Bahru Kompleks Sukan 2, University Sains Malaysia Kampus Kesihatan 6 May 2017
Putrajaya (Precinct 4)  Anjung Floria 14 May 2017

For more information on the MILO® Malaysia Breakfast campaign and how to register for the upcoming Malaysia Breakfast Day events, please visit: www.milo.com.my.

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